"I believe comfort is the best trend to follow: it will always be in style."
Andreanne Dandeneau
Anne and MJ
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The Collections
Andréanne is a Winnipeg designer that manufactures, two collections of fashionable active and urban wear. Her urban-inspired Hug Me Collection boasts trendy, fashionable active wear for the active travel, a yoga class, and a night out. Her elegant MJAnne Collection provides stylish and comfortable must-have clothing to brings out everyone’s trendy sophistication. Andréanne strives to have her designs look great, fit properly, feel luxurious and be stylish.
The Design principles
Andréanne strives to create beautiful, quality, stylish and comfortable clothes that make you feel fabulous!
“I believe that comfortable clothes help people feel confident. It is this confidence that makes you stylish and sophisticated. My clothes make almost everyone feel stylish and comfortable. With the right fabrics, the right tailoring, and an extra touch of artistry, this is how clothes can make you look and feel great!”
Local and Eco-friendly Partners.
After years of experimentations, Andréanne has discovered the beauty and flexibility that cotton and bamboo offer fashion. . With her two favorite fiber in hand, she set-out to form partnerships with eco-friendly fiber suppliers. Her Canadian supplier of Cotton fabric is Fine Cotton Factory in Scarborough, Ontario, a small family owned mill, recommended to Andréanne by Craig Kilburger founder of Free the Children Foundation. Her Bamboo/ Organic Cotton/ fabric is sourced from SYKA Textiles Trading Corp in Mission BC. Owners, Susan & Yves Gagnon offer certification such as ISO 9001, ISO 14001 and Oeko-Tex Standard 100 from their mills. They are contributors to the Future Fashion White Papers published by Earth Pledge as part of the Earth Pledge Series on Sustainable Development. Once the fabrics are unrolled and cut to specifications, all of her clothes are manufactured in her own city, Winnipeg, at Pace Setters Sportwear.
Why Bamboo
"Bamboo fiber has many of the physical properties that you see in cotton and some additional ones. For instance, it is antibacterial and has low absorbency; it is hypoallergenic and offers UV protection; it is incredibly soft and it sheds dirt well. Bamboo does not need chemical pesticides and fertilizers to grow. Bamboo thrives in impoverished soil. Bamboo roots hold soil tight, retaining water in the watershed; furthermore, they mitigate water pollution due to high nitrogen consumption." Rich Delano, from the article, The Lowdown on Bamboo in Future Fashion White Papers, Earth Pledge, New York
The Designer and The Company
Andréanne is a creative and down to earth Métis designer who studied international design at Montréal's prestigious LaSalle Fashion Design College. A year after receiving her diploma in Fashion Design, and with the help of Aboriginal Business Canada, she created her company under the label, MJAnne Couture.When creating her company, Andréanne was determined to seek out socially conscious retailers who valued comfortable, Canadian made, eco-friendly clothing. Andréanne is currently the Board member representing Aboriginal Designers on the Apparel Human Resources Council, an organization serving the Canadian Apparel Industry.
A Personal Touch:
MJAnne comes from “MJ” is her twin sister’s initials, and Anne an affectionate nickname her family and friends call her. Most of her pieces are named after either her friends or family members and hobbies. Finally, proud of her Metis ancestry, Andréanne also works with David Albert, an Aboriginal artist to create one of a kind wearable art pieces that are signed and dated by the artist.
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